She reinvented fashion by breaking with the conventions of the time, creating a simple kind of luxury that radically changed the lives of women. Not dependent on the rules of fashion, she incarnated the modern values of emancipation, passion and feminine elegance. "Fashion goes out of fashion, style never”, this simple maxim sums up the essence of her unique contribution to culture.
From the little black dress to the tweed suit, from the padded bag to the two-tone stiletto shoe, from the Comète diamond necklace to the camellia brooch, from flamboyant lipstick to No. 5, the most well-liked perfume in the world, Chanel's many innovations have made their mark.
Today, CHANEL is an exceptional player in the luxury world, yet remains a family firm. It is not listed on the stock exchange and manages to conserve its unique heritage and at the same time creates constantly. CHANEL has acquired seven expert artisanal companies working in the most specialised disciplines of Haute Couture: Desrues (buttons and finery), Lemarié (feathers), Lesage (embroidery), Massaro (footwear), Michel (hats), Goossens (gold and silver ware) and Guillet (fabric flowers and plants). A collection is entirely devoted to them; it is available in very limited quantities in a selection of boutiques in the world.
Since 1983, Karl Lagerfeld has brought the name and work of Chanel to life with his particular style and creativity. Loyal to the spirit of Coco, his innovative, complex-free creations offer the company a future that is worthy of his glorious past. For almost a century, CHANEL has been inspiring women of all ages and all over the world thanks to its timeless modernity.