Entreprise du Patrimoine Vivant Entreprise du Patrimoine Vivant

EPV will be in Hong Kong for French May

As part of the DGCIS/Ubifrance partnership to promote EPV (Entreprises du Patrimoine Vivant – Living Heritage Companies) internationally, a special EPV operation will be organised as part of the French May festival in Hong Kong in the last two weeks of May 2014. This notably concerns the decoration, arts of the table, gastronomy, fashion/accessories and leisure sectors.

The following will be organised for this event:

an exhibition at the IFC (International Finance Centre), one of the most luxurious and most visited shopping centres in Hong Kong, creating the highest level of visibility for EPVs amongst a professional audience and the local population in Hong Kong and China.

- a programme of meetings with buyers, distributors, importers, opinion leaders and agents will be organised for each participating EPV. In all, some fifteen EPVs will be selected for their development potential in the HK/Chinese markets (a selection committee will be set up in late February/early March)

This exhibition will be shown as part of the French May cultural festival, created 22 years ago by the Consulate of France in Hong Kong and Macao, which has successfully become the leading French festival in Asia. In 2013, French May (inaugurated by Mr Fabius, the French Minister of Foreign Affairs) presented 50 shows (opera, dance, music, arts, circuses), 50 film screenings and 28 exhibitions. These events were held throughout the month of May in the entire city and drew over 2 million spectators.

Hong Kong enjoys phenomenal assets that explain its attractiveness: the population’s high purchasing power, mature purchasing behaviours, its function as a showcase and entry point to China, and over 48 million tourists annually (70% of them from continental China) who spent nearly 30 billion euros in 2012 (excluding hotel/restaurant costs).

Contact: ISM / Anne-Laure Halphen - +33 (0)1 44 16 80 42

29 January 2014