The EPV label’s 2013 activity report has been released
The Institut Supérieur des Métiers (ISM) has been mandated by the French Government to manage the EPV label (Entreprise du Patrimoine Vivant – Living Heritage Company) and has just released the label’s 2013 activity report. The year 2013 notably brought the EPV label’s increased international exposure, with the organisation of key events (exhibition at Harrods in London, Los Angeles and New York, presentation of the label at the European SME Assembly in Vilnius), the publication of many reports in the foreign press, etc. EPVs have regularly been recognised as one of the pillars of the “France Brand” that is currently being developed.
du Patrimoine Vivant (Living Heritage Company ) State label today includes 1,157
houses of excellence which are "ambassadors of French production and of
French know-how internationally; they create our brand image abroad. Beyond our
borders, they support our country’s economic and cultural influence,” stated Mrs Sylvia Pinel, Minister
of Crafts, Trade and Tourism.
An extremely meticulous labelling process
The ISM has continued to coordinate the
close examination of application files to ensure careful selection.
The "Commission Nationale des EPV” examined 418 application files in 2013 and, overall, 55% of the applications were granted the label. Since the label was established in 2006, the ISM has received 2,777 application files.
Increased exposure in France and abroadIn 2013, the ISM pursued its strategy of consolidating its communication tools (creation of a new brochure, publication, with Groupe Mercure, of the "Guide to the Preservation of French Architectural Heritage”, and development of a Facebook page).
also coordinated and provided support for a number of national and regional
actions to promote the label and its companies (3rd EPV Parliamentary
Meeting at Palais Bourbon, the exceptional EPV table for the Gastronomy
Festival at Hôtel Le Meurice, etc.).
A year with a wealth of actions abroadThe ISM, with Ubifrance, also ensured the implementation of a programme of actions abroad, notably by organising an exceptional exhibition at Harrods in London for the entire month of June.
The ISM also worked to expand the label’s exposure throughout Europe.
Wider, stronger support for companiesThe ISM pursued its mission of providing support for EPVs by coordinating its network of partners and mobilising economic and financial networks (launch of the " Fonds pour les savoir-faire d’excellence” – "Fund for Excellence in Know-how” – with Bpifrance, etc.).