Beauvillé, Manufacture d'Impression sur Etoffes: creator of household linens by tradition
In Ribeauvillé, in the Haut-Rhin department, they have been printing textiles for nearly two centuries. And even though the Beauvillé brand is only a little more than 20 years old, the Manufacture d'Impression sur Etoffes perpetuates the know-how applied here and whose international fame goes back to the Exposition Universelle of 1900 in Paris. With the Entreprise du Patrimoine Vivant (Living Heritage Company) label since 2009, the manufacture is uncompromising in its choice of fabrics: the finest cotton yarns are woven into a satin with a peach-like feel. Let’s take a look!
Many things have changed since its creation. But even the use of modern techniques in designing colours and treatments applied to fabrics has gone hand-in-hand with a respect for the environment at this totally clean factory.
The one thing that has remained intact and unchanged is the passion for beauty and the demand for quality. Proven, recognised quality in the household linen sector, as the company also produces for many other brands which do not have the industrial facilities or the know-how of this grand Manufacture.
Table linen by Beauvillé, which is the product of the designers’ imagination and brushes, has acquired it reputation through a long and rigorous process that we follow through the different phases: first of all, singeing to rid the fabric of its surface down. Then comes high-temperature bleaching with hydrogen peroxide.
Thus prepared, the 100% cotton or cotton and linen blends are ready to take on their colours.
In the printing factory, 60-metre long tables will soon be ready to receive virgin linen. Once attached along their whole length, they are successively printed with different colours. Each frame corresponds to a colour, and the designs and motifs appear little by little. There is an unlimited wealth of designs, especially since 2005, with the company’s mastery of the production of photoengraving frames at its factory in Bourgoin-Jallieu.
The Manufacture, which uses so-called "flat frame” printing, is one of the last to use this manual technique for half of its production. Here, the printers, who still work in pairs to operate the scraper, have learnt the gestures performed by their elders and will transmit them to future generations. They will transmit their company’s culture in which the word "quality” will always take precedence of the word "yield”.After drying, all fabrics are steamed, a phase during which the dyes undergo chemical transformations enabling the colours to penetrate into the fibres and to ensure perfect resistance to washing.
A specialist in table linen of the highest quality that exists, Beauvillé’s products are exported around the world to a demanding clientele that recognises in their products two centuries of know-how combined with timeless or perfectly contemporary decors and motifs.