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It makes copies of 18th century furniture. This concerns some solid wood panelling, but mostly marquetry furniture. The quality of the choices, with copies of known or unknown furniture, but always with exceptional character, reveals an enterprise policy turned towards the very top end of the market.
Production and sales are the subject of specific orders, notably customers’ requests for furniture copies. The company (along with the few companies that make furniture copies) has undeniable know-how. Knowledge in cabinetwork can be acquired at technical and professional colleges and courses are fairly widespread in France. However, marquetry is a speciality that is often only available in the form of a further year’s study.
The company takes part in trade fairs and exhibitions and has a Website; it works largely to order. The recent takeover of Dissidi by Dominique Roitel, already CEO of Henryot Cie Style et Confort (joinery company specialised in chairs), will allow both companies to combine their sales potential and give customers a global offer. So, in the coming years and in particular in 2010, the sales drive will focus on Abu-Dhabi, Bahrain, Dubai, Kuwait, St Petersburg and New York, via exhibitions and prospecting trips.
Copying 18th century, high-end furniture represents 80% of the company’s production. 20% concerns copies of less exceptional, custom-made furniture. Just over half of the company’s turnover corresponds to copies made following traditional methods. The clientele consists mostly of private customers (70% of turnover), companies (20% of turnover) and institutions (10% of turnover CA).