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It makes unique items as well as series, including watches. Boucheron jewellery is made using ancient moulds and a large collection of sketches of models that have been preserved since the company was founded. Around twenty skilled workers make the prestigious items.
The company has command of traditional jewellery making techniques: prototyping, polishing, setting and engraving. Some Boucheron items are on show in museums. The company has over thirty boutiques. Its products are sold in France and abroad.